Less Friction, Better Experiences: Răzvan Haiduc on the Future of Aggregation

Ahead of iGB L!VE London, our CPO Răzvan Haiduc had a chat with the folks at Focus Gaming News about aggregation, AI, responsible gaming, and Relum’s expanding orbit across regulated markets.

Ahead of iGB L!VE London, our CPO Răzvan Haiduc had a chat with the folks at Focus Gaming News about aggregation, AI, responsible gaming, and Relum’s expanding orbit across regulated markets.

We’ve just secured a UK licence and continue to grow across Europe, laser-focused on helping operators move faster by reducing operational friction.

Content depth is all the rage in the industry, but Răzvan thinks true differentiation comes from execution. The goal is to make aggregation as efficient as we can, giving operators the speed and flex they need to respond to changing markets,

The interview also covered player retention and responsible gaming. According to Răzvan, sustainable retention isn’t about pushing excessive play. Operators need to deliver consistent entertainment within strong player protection frameworks.

On the tech side of things, he shared how Relum is making full use of AI and machine learning to fine-tune operational efficiency, uncover valuable insights, and help operators make better use of data.

Looking ahead, Relum is focusing on what we do best: expanding content, entering new regulated markets, enhancing gamification capabilities, and creating a smoother aggregation experience for our partners.

We don't want to spoil the whole interview, so go read the full interview for Răzvan’s complete insights on the trends that are shaping the future of our industry.