A Poorly Designed Website May Cost You Millions

A Poorly Designed Website May Cost You Millions

What makes online casinos so popular in 2022? It is mostly the freedom of gambling from the comfort of any place of choice. Bricks-and-mortar casinos are often located so far from their clients' homes that commuting is not worth the time. Moreover, traditional casinos offer less attractive RTP, have limited game pools and provide scarce payment options. 

All the mentioned problems are hard to imagine being the case for a well-established online casino. Once you come up with the correct strategy, have everything covered legal-wise, and choose a trustful software provider to set up a casino properly, there is nothing that can restrict you and stop you from making good profits. Or is there? 

The problem is, you can't enjoy the fruits of a perfectly set-up online casino if you don't pay enough attention to the website itself. Players' experience heavily depends on a great number of factors that are often overseen by casino owners. That's why Relum's team has come up with a checklist for you to guarantee everything works just fine. 

1. Attractive design should not be a burden for website visitors. 

Keep in mind that simplicity is the new luxury of website design. More and more players turn to mobile devices, so a full-scale blockbuster animation that takes ages to load may be overkill. Also, a good idea might be to test your creations on 15 years-old laptops rather than brand-new high-capacity monsters to stay closer to your audience. Every second of extra loading time scares away hundreds or even thousands of potential long-lasting player relationships. Next time you are concerned about bounce rates you see in a detailed casino performance report, consider revising your website loading time. 

2. User experience is king. 

No single action a player can perform on your website should generate the classic "Where the hell should I click?" question. A well-thought-on customer journey map provided by your marketers can help a lot at this stage of website development. This also applies to "Unsubscribe" (if you have any subscription-based communication with your players) and other buttons that are generally considered unpleasant for businesses. Any data on bounced players is an opportunity for analysis and hence improvement, so don't be afraid to lose a client or two. If a player cannot leave you, they will likely spread their negative story to your potential customers, which will surely cost you more. 

3. Never save money on the integration process. 

That includes hiring skilled front-end and back-end professionals to maintain your online casino and choosing the right software partner that offers turnkey integration along with a strong back office. Not only this guarantees a smooth gaming experience for your players, but you can also launch the casino itself much faster. 

Online casinos have many advantages over traditional ones. So if you think about succeeding in this sphere, be sure to make the advantages of online stand out and improve players' engagement in the long run by maintaining the high quality of your casino's website.